Seth Godin has an interesting post about how competitors often feel that they’d do better if they were the only company of their type at a certain location.  His example consists of booths selling ferns at the Union Square Market (close to our New York offices by the way).

These fern booths probably feel they’d do better, but in reality it helps that it draws a crowd of people interested in those ferns, and it becomes known as the place to go to find them.

The Right Media Exchange is the same way.  I think most of our current Exchange partners understand this, but I know ad networks not involved with our exchange have wondered why they’d want to join an exchange where their competitors are already doing business.  The answer is obvious, but it’s hard for them to accept.  Because lots of other ad networks are doing business on the Right Media Exchange, it draws in more of the customers interested in ad networks, namely publishers and advertisers.

How is that a bad thing for their business to be a part of?

This entry was posted on Wednesday, June 7th, 2006 at 8:20 am and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.