The 360TechBlog has a post up today about the Right Media Exchange and compares it to AdECN as well as the industry as a whole.

To tie it in, RMX Direct will be the publisher tie in to the Right Media Exchange mentioned in the post. Publishers will be able to work with networks in the exchange directly as well as manage relationships with networks who aren’t taking part in the exchange. Some might say we’re crazy for offering up the managing of outside networks who aren’t working with our exchange, but we believe in giving publishers choice and helping them make as much money as possible.

This entry was posted on Thursday, June 1st, 2006 at 12:13 am and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.