What is RMX Direct?
Sunday, April 9th, 2006April 9th, 2006
Our last post discussed a little bit why we’re creating RMX Direct. Now it’s time to get into some of the details of what RMXD will actually do to help solve problems for publishers and help them earn more money.
We wanted a simple and easy way for publishers to work with networks on the Yield Manager platform, so we’re building a product that goes through the following initial process:
Initial Setup
- Sign up - The user will enter in their payment information, and the URLs for sites they want to run ads on.
- Creative settings - User sets their global creative banning settings for all networks they’ll work with. For example, if you don’t want dating ads, you can ban the entire dating category for all networks.
- Establish network relationships - At this point a publisher will be choosing which networks on Yield Manager they’d like to receive ads from. We’ll include information about each network such as revenue share, payment terms, types of payment, areas of strength, overall volume on Yield Manager, and other things we can think of to make the decision on whether to work with a network easy for the publisher.
- Get ad tags - You can just get one tag for each ad size to start serving ads for all the networks you are working with instead of needing to manage tags for each network.
Auctioning - Let’s say for example you’re a publisher who chooses to work with five networks. Each time you send an impression to RMXD, it will now be auctioned off to all the advertisers of all five networks you are directly working with who are interested in that type of impression. This means there is more direct competition for each impression, and in many cases this means a revenue share cut between networks that is occurring on Yield Manager now is cut out so that more money ends up going to the publisher.
Reporting - After running impressions, you can now login to RMXD again and check some stats. We plan on offering a set of most commonly run reports along with an advanced reporting option to create custom reports. We also plan on going a step further after our initial launch and offering RSS reporting, a Firefox extension to get your stats, a system tray stats application, and blogging platform plugins to view stats directly in your blogging admin interface or content management system interface. Why not see your ad stats where you want to see them?
The Future - We have lots of ideas for additional things we can add to RMXD. We’ve got some social/sharing ideas in mind, as well as all kinds of features we could add. However, we want to be careful with this. We’d like to know what users want, what they really need, and what’s really important as to not create something so complex and cluttered it’s no longer easy to use.
