15 Things Webmasters Want
By Pat McCarthy
April 19th, 2006
April 19th, 2006
A large part of our goal with RMX Direct, and at Right Media in general, is to make life better for webmasters. Along that note, we found a list of “15 Things Webmasters Want For Christmas” on PublisherAid.com. Although we’re just getting into spring and that article was probably written before last Christmas, I thought we’d see what we can help out with on the list.
- Free PR! - We’ll definitely be putting out rMX Direct publisher case studies which is a chance to get some free PR.
- ActiveX to disappear from the face of the planet. - Unfortunately we can’t control the whole planet, but we definitely give you banning control to make sure ActiveX doesn’t show up on your site.
- Google to tell publishers what percent cut they keep from AdSense and to increase that cut whatever it may be. - We obviously can’t make Google do such a thing directly, but by providing an open and transparent auction marketplace we are hoping to put pressure on any closed ad network to start sharing information.
- Every web surfer in the world to use the exact same version of the exact same browser. - That would definitely make development easier, but we can’t help here.
- Higher placement in the SERPs. - Directly we’re no help here, but indirectly perhaps we can earn you more money through advertising to spend money in other ways to help search engine positioning.
- Higher eCPMs and CPC rates. - This is one of our major goals.
- Additional back links, bandwidth, bookmarks, referrals, return visitors, traffic, and unique content. - Okay, we’re getting a big greedy here aren’t we?
- All forms of ad-blocking software that block non-intrusive ads to be eliminated permanently. - Very few web users out there love advertising, but advertising revenue is a major component to the business models that allow publishers to put out free content, tools, and services for users. Blocking non-intrusive ads makes it extremely hard for publishers to earn enough revenue to keep providing those things for free.
- To have been the first to come up with the idea of “The Million Dollar Homepage.” - Who hasn’t had that thought?
- CSS to look the same in every browser without the use of tables. - Tell us about it.
- A piece of software that automatically logs in and retrieves all of your revenue statistics from all your ad networks and affiliates in real-time and gives you collective stats and detailed graphs of your earnings. - Bingo! This is where we’re headed, and RMXD will allow you to get all your revenue statistics from all your Yield Manager marketplace networks in one place. We’re obviously trying to add as many networks and advertisers to this as possible, but we could achieve this on an even greater scale if other networks would open up APIs or share their data in some way so that it could be all in one application. Once RMXD is up and running, we’d appreciate any “gentle nudgings” you want to give to any networks you’d like to see as part of RMXD.
- More people in your local community to be able to discuss and understand all that web publishing involves with you. You can’t drink a beer with someone else on a forum. - At least we have forums to connect though right? We hope to add some community features over time with RMXD to help people feel like their part of an even closer community than the general group of web publishers.
- Fastclick, now Valueclick, to make their referral earnings indefinite again. - No comment.
- All of those damn click/shoot/punch/kick/score/bowl to get a free (insert product name here) ads to stop being lucrative so we never have to see any of them again! - Unfortunately those ads tend to get great response from users, which earns publishers more money. We believe in choice though, so we allow you to ban those types of ads from showing up on your site.
- A free copy of every SitePoint book ever written! - Interesting, maybe we can put together a contest with this as a prize.
