MediaPost reports that display ad impressions have doubled year over year.  And people keep saying the banner ad is dead? It is amazing how much inventory web email applications generate, with it being 42.3% of total inventory, and Yahoo Mail accounting for 30.3% of total inventory on their own.  Also interesting to see Myspace rocket up to #2 with 15.6% of all ads.

This entry was posted on Monday, April 17th, 2006 at 10:49 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.