Comments on: Media Attention about Ads Appearing on Inappropriate Sites http://blog.rightmedia.com/2006/04/10/media-attention-about-ads-appearing-on-inappropriate-sites/ Tue, 06 Jan 2009 07:29:29 +0000 http://wordpress.org/?v=2.0.4 by: Bennett Zucker http://blog.rightmedia.com/2006/04/10/media-attention-about-ads-appearing-on-inappropriate-sites/#comment-2014 Sun, 16 Apr 2006 22:06:35 +0000 http://blog.rightmedia.com/2006/04/10/media-attention-about-ads-appearing-on-inappropriate-sites/#comment-2014 An article in this week's BusinessWeek also highlights the topic of redistribution of ads and how it can subvert an advertiser's intention to run only on certain types of sites: http://www.businessweek.com/magazine/content/06_17/b3981046.htm Media Guard will be an important insurance policy for advertisrs and publishers that want to play by the rules - unlike the company cited in the BW article, which may have been responsible for a single Vonage ad being redistributed EIGHT times! An article in this week’s BusinessWeek also highlights the topic of redistribution of ads and how it can subvert an advertiser’s intention to run only on certain types of sites: http://www.businessweek.com/magazine/content/06_17/b3981046.htm

Media Guard will be an important insurance policy for advertisrs and publishers that want to play by the rules - unlike the company cited in the BW article, which may have been responsible for a single Vonage ad being redistributed EIGHT times!

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