Luke wrote a short article for our main company website giving a brief overview of this product.  We plan on posting some more details shortly, we’re too busy developing and planning at the moment to post much, but it’s time to let more of it out of the bag.

New APIs:

• Added set of getXxx() API calls which are similar to listXxx() API calls with exception that they return objects instead of IDs.
• Added delete() API in most YM services.

Bugfixes:

• (INCOMPATIBLE CHANGE) listByCampaign() and listByLineItem() APIs were in CampaingService instead of CreativeService.
• (INCOMPATIBLE CHANGE) WSDL used to declare all integer fields as 32 bit integers. This was causing problems since some fields could contain values which do not fit in 32 bit integers. WSDL uses 64 bit integers now.
• (INCOMPATIBLE CHANGE) Field ‘active’ in ‘advertiser’ and ‘publisher’ data types was declated as an integer field what is wrong. It is boolean now.

API documentation: http://api.yieldmanager.com/doc/.

WSDLs for the production version:

• http://api.yieldmanager.com/beta/advertiser.php?wsdl
• http://api.yieldmanager.com/beta/campaign.php?wsdl
• http://api.yieldmanager.com/beta/contact.php?wsdl
• http://api.yieldmanager.com/beta/creative.php?wsdl
• http://api.yieldmanager.com/beta/insertion_order.php?wsdl
• http://api.yieldmanager.com/beta/line_item.php?wsdl
• http://api.yieldmanager.com/beta/publisher.php?wsdl
• http://api.yieldmanager.com/beta/section.php?wsdl
• http://api.yieldmanager.com/beta/site.php?wsdl
• http://api.yieldmanager.com/beta/target_profile.php?wsdl

Test version UI: http://api.yieldmanager.com/test-ui/.

WSDLs for the test version:

• http://api.yieldmanager.com/test-0.14/advertiser.php?wsdl
• http://api.yieldmanager.com/test-0.14/campaign.php?wsdl
• http://api.yieldmanager.com/test-0.14/contact.php?wsdl
• http://api.yieldmanager.com/test-0.14/creative.php?wsdl
• http://api.yieldmanager.com/test-0.14/insertion_order.php?wsdl
• http://api.yieldmanager.com/test-0.14/line_item.php?wsdl
• http://api.yieldmanager.com/test-0.14/publisher.php?wsdl
• http://api.yieldmanager.com/test-0.14/section.php?wsdl
• http://api.yieldmanager.com/test-0.14/site.php?wsdl
• http://api.yieldmanager.com/test-0.14/target_profile.php?wsdl

What is this new publisher product Right Media is working on? 

Think of it as a way to connect with multiple networks at once, but without the hassle of having to traffic individual tags, run multiple reports, and manage multiple accounts. Networks have been doing this for months now via Yield Manager, so we thought, why not make this available to all publishers?

This is the concept behind a product unofficially codenamed “symple.”

Here’s the lowdown on the very basic elements of symple, and what it will mean for publishers:

• Easy reporting - Easily run advanced reports in order to compare network CPM and revenue. Also, track floor CPM. Filter by network, ad size, geography, and more.

• Easy linking - Choose your networks based on profiles, ratings, payment days, etc. Select and deselect networks at will.

• Easy tagging – Tag your pages once for multiple networks. Have networks compete for each ad size automatically.

• Help create version 2.0 and beyond - Submit requests and comments to the business development team. Help Right Media build more tools and resources to match your needs.

We don’t have an official launch date yet, the launch is likely to be informal and open to a select group of publishers.  If you’re interested in getting on that list, please send me an email.

If you want to know more about the process and thinking behind this new product for content publishers, subscribe to our blog and post your comments now. We read all comments and often post reply comments to questions.

Note, that you can see the changes you make through test version of API located at http://api.yieldmanager.com/test-0.13 in the UI located here : http://api.yieldmanager.com/test-ui.

The changes you make will not affect production database.

Performancing.com has a discussion going about what people want from an ad network.  These discussions usually have the same common themes of control, high payouts, and ease of use.  But often it’s some of the unique requests which make for the most interesting tidbits.

One that caught my eye was Artem suggesting that there isn’t enough instruction or help given about how to add the ad code into his blogging templates.  One thing I enjoyed with the setup experience I had recently with MeasureMap was that they asked for your blogging platform and then gave specific instructions with screenshots.  It’s a bit harder with an advertising network though where the code could be used on blogging platforms, any content management system, or hand-coded websites.  However, that’s not really a good reason why ad networks couldn’t provide better instructions and screenshots for the most common web publishing platforms.