In our effort to continually broaden our suite of solutions we’ve released an interstitial ad size to Yield Manager.

What is an interstitial?
An interstitial is often considered the web version of the TV commercial.  It’s an ad that is shown alone on a page before the originally requested page appears. The interestitial page contains the ad, your logo and a link for the user to skip the ad and go directly to the content.  It also has a set number of seconds before the page auto-refreshes and goes to the originally requested page.  View a demo here.

What size are the ads?
Interstitial ads are usually 720×300 and often contain the types of similar that you’d see in popup or popunder ads.  Although it’s possible to display any ad size on the interstitial page.

What CPM do they earn?
As with all Yield Manager ad sizes, each impression is auctioned off so CPMs will vary per publisher and network, but they generally pay more than any ad size except popups.

What sort of control do publishers have?
Publishers can choose the following:

• Logo used on interstitial page
• Page background color
• Text color
• Link color
• Frequency cap of interstitials per user
• Time it takes to refresh and move on to content

How do I get started with interstitials?
Getting started depends on what type of business you are.

Publishers: Log in and pull an interstitial ad tag under the pops category.

Advertisers: Let your sales rep know you’re interested in running  interstitial ads with Right Media or with another Yield Manager network partner.

Networks: Activate this new tag in your available tag sizes, let publishers know it’s available, and let your ad sales team know that they can sell it.

This entry was posted on Friday, March 17th, 2006 at 12:00 am and is filed under Advertisers, Publishers, Ad Networks, Remix Media (Right Media Ad Network). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.