More What Bloggers Want From an Ad Network
March 7th, 2006
Performancing.com has a discussion going about what people want from an ad network. These discussions usually have the same common themes of control, high payouts, and ease of use. But often it’s some of the unique requests which make for the most interesting tidbits.
One that caught my eye was Artem suggesting that there isn’t enough instruction or help given about how to add the ad code into his blogging templates. One thing I enjoyed with the setup experience I had recently with MeasureMap was that they asked for your blogging platform and then gave specific instructions with screenshots. It’s a bit harder with an advertising network though where the code could be used on blogging platforms, any content management system, or hand-coded websites. However, that’s not really a good reason why ad networks couldn’t provide better instructions and screenshots for the most common web publishing platforms.
March 15th, 2006 at 1:00 am
Good point. Help and documentation is so important when it comes to tagging blogs and blog posts.
I think also sometimes bloggers are confused by the name of a tool or plugin. For instance, the popular Adsense-delexe plugin for wordpress works equally well for display ads. All the blogger needs to do is create a Right Media or ad network “block” via the wordpress plugin and call the ad by adding “” to the end of their blog post. It’s a great way to monetize individual posts, especially in cases where the contextual ads don’t match the content well.