Mediapost reports that online advertising in the 4th quarter of 2005 was up 35 percent from 2004, to a total of $3.6 billion.  The Interactive Advertising Bureau estimates the entire year was up 30%, which is a little deceleration from the 32% growth between 2003 and 2004.  They also anticipate growth will slow again between 2005 and 2006.

You can’t grow at huge rates forever, so it makes sense that growth will decelerate.  In many ways this is good for our product because as growth slows advertisers and publishers will need increased efficiency. When growth is going crazy it doesn’t make people be as efficient with their money and inventory space.

This entry was posted on Thursday, March 2nd, 2006 at 7:22 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.