How would you classify this?

By Michiel Nolet
February 17th, 2006

We’ve started to define classifications for creatives — and have run into some interesting ads that seem to defy all existing categories:

Cows

3 Responses to “How would you classify this?”

  1. Pat McCarthy Says:

    Suggestive?

  2. Cam McNeeley Says:

    Amusing, since this one has already caused some controversy. I would call it suggestive. Even though there are no humans or nudity, the action is pretty clear. Also might worth thinking about that a complaint we had came from India (and aren’t cows sacred there?) We need to consider a global sensibility when categorizing creatives.

  3. Bennett Zucker Says:

    I’d call it stupid, but in MediaGuard parlance, probably “Crude Humor” does the trick.

Leave a Reply