A group of us are currently sitting here in Seattle at an Adaptive Path seminar on going beyond usability when building a web site or web application. It’s validating many of the things we’ve done so far, but also bringing up some new ideas we can incorporate as we continue to spec and build this project.

One of the first things I noticed is that we can do a better job of defining success. We’ve got general goals, but what will define if it’s successful, and how will it change Right Media’s business if it is? What metrics can we then use to track this? Those are some questions we’ll hope to answer in the next week or so.

This entry was posted on Wednesday, February 15th, 2006 at 8:56 pm and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.