For the last few years, search advertising has really been the star of the media and online world. Even though throughout the whole time CPM-based display advertising has been steadily chugging along as a very large chunk of online spending.

There are many great things about search advertising, but one problem is that it can be limiting in some ways. There is a finite amount of searches on target keywords from major engines, and so when marketers want to grow and use more budget, they’re left broadening the keyword base or raising bids. Both of those tactics often hurt their ROI.

This is one of the reasons people are predicting that CPM advertising will grow in 2006. That sure wouldn’t be a bad thing for this product.

This entry was posted on Wednesday, January 25th, 2006 at 2:54 am and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.