Selling Revenue, Not Technology
By Pat McCarthy
January 20th, 2006
January 20th, 2006
A good summary article from Right Media’s own Aaron Letscher on how our publisher focus in 2005 was too much on our technology, and not on the revenue opportunities we provide publishers. Good points by Aaron, and this project will be about essentially hiding that technology, and focusing on the revenue. Looks like we’re on the right path.




