Online Advertising Isn’t Slowing Down

By Pat McCarthy
December 30th, 2005

It’s not easy to be growing faster than even analysts predict, but Bloomberg reports that’s what online advertising is doing.

The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report. He had previously forecast 21 percent growth.

That is impressive growth, and what’s fantastic about this is that the money filters down to publishers through the various ad networks and direct ad sales. With RMX Direct, what we’re trying to do is give the publisher the best fighting chance possible to get the biggest possible piece of that money pie available from your impressions.

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