We feel like we’ve accomplished quite a bit in the short existence of Right Media. We’ve built an advertising marketplace in Yield Manager that is now serving over 30 billion impressions a month with thousands of publishers, hundreds of advertisers, and over 20 ad networks.

Yield Manager has managed to do quite a bit for the efficiency of advertising relationships, but it is a complicated marketplace in some ways. We feel like we can tap into the power of Yield Manager to build an advertising management solution that focuses on making life easier for web publishers while also earning them more money.

Is that possible? Yes, we think it is. There isn’t anything out there that manages to maximize the amount of revenue you’re earning from your ad inventory without involving hours of work per day.

We invite you to come along with us as we build this product over the next few months. We want your feedback, we want to incorporate your ideas, and we’re looking for people who may be willing to test it out when ready. Stay tuned.

This entry was posted on Thursday, December 29th, 2005 at 1:16 am and is filed under Direct Media Exchange. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.