Today one of our larger clients came to me with the problem of a creative coming through that they did not want appearing on their site.  The ad had George Bush in it, but this publisher has all political based ads banned in their banning/targeting rules.

The publisher was able to send a screenshot of the creative appearing on their page, showing the ad.yieldmanager.com tag at the bottom of the browser to be sure it was ours.

The next step was trying to isolate the creative and determine its origin.  I went into the Right Media creative pool to look for this creative in the size they were running.  I did not find it there, so it became necessary to try to find out more about this creative.

One piece of helpful information is the link URL that can be found by right clicking on the creative.  If that can be captured, the tech team will be able to see where that creative came from.  I tried to reproduce the creative on the publisher’s site and after refreshing the page, was able to do so.

With this information we were able to determine that this creative was coming from another network partner and had been categorized incorrectly.  We contacted the network to categorize the creative as “political” and the problem was solved.   

Tracking down creatives doesn’t always go smoothly, but by gathering as much information as possible, it’s usually easy to pinpoint and correct the problem when banning rules are not being followed.

This entry was posted on Thursday, October 20th, 2005 at 12:00 am and is filed under Publishers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.