Advertising on the RM Ad Network
October 12th, 2005
The RM Ad Network combines proprietary technology with a team of online media and direct marketing experts to manage your online campaign with maximum efficiency. Our approach is grounded in one core concept: the amount you pay for an impression should be directly related to its true value to you. Our ad management technology, Yield Manager, finds that value for every single impression and sets your price dynamically, allowing your campaign access to considerably more inventory, and always at the right price.
The Restrictions of Most Media Buys
Static pricing and typical, manual optimization methods limit your campaign’s ability to deliver. Lower quality inventory is optimized out to keep you from overpaying for users who are less likely to convert.
Higher quality inventory goes to higher paying ads that beat out your fixed price. Without the ability to adjust your price based on quality, you’re left with one, narrow pool of inventory to which your campaign can deliver.
A More Efficient Approach
Instead of eliminating opportunity, the Right Media approach opens up access by valuing each impression uniquely and accurately, based on your goals and predicted response.
How it Works:
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You set your ROI (CPA, CPC, delivery) goal.
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An ad call comes in – the system evaluates your goals, pricing structure and the user’s predicted response, and sets the price relative to determined value.
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The impression is auctioned off in real-time – if you take it, you pay based on its true value to you, and you never violate your ROI target.
Find value in every impression, and maximize efficiency without sacrificing scale, automatically.
